Upcycling: making design efficient, sustainable and values-driven | Guardian Sustainable Business | Guardian Professional

Upcycling: making design efficient, sustainable and values-driven | Guardian Sustainable Business | Guardian Professional.

For those who aspire to become “upcyclists”, McDonough advises they should be driven by human values, not metrics, and focus on constant improvement. And to the well-worn mantra of reuse, reduce, recycle, he proposes adding redesign, renew, and regenerate.

He acknowledges that the task is not an easy one. “It’s going to take all of us, and it’s going to take forever, but that’s the point,” he concludes.

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